Commercial Value Creation · Lower Middle Market
Founder-led companies, made more valuable.
StrinX Group works with founder-led, lower middle market businesses as a commercial operating partner, installing digital revenue channels and AI driven operating leverage that expand EBITDA, professionalize the company, and prepare it for a capital event.
Engagements
Three ways I work.
Portfolio value creation
Fractional commercial operator for portfolio companies. Recurring revenue offers, digital channels, AI enabled operations, and premium repositioning that lift EBITDA and the multiple during the hold.
Exit & capital readiness
Direct engagements with founder-led companies at $3M+ EBITDA. A Value Gap Diagnostic, then hands-on implementation that makes the business fundable: clean, recurring, no longer founder dependent.
Proprietary origination
A curated, invitation-only network of exit-minded founders. Off market and value primed, becoming a source of proprietary opportunities for aligned capital partners.
The operating method
Where the EBITDA comes from.
Most founder-led businesses earn one sale at a time, dependent on the founder. I install the second engine, the digital, recurring, AI leveraged layer that institutional buyers pay a premium for, and stay through implementation.
- Recurring revenueSubscriptions and memberships that re-rate the multiple.
- Digital channelsDTC, e-commerce, and content engines with direct response discipline.
- AI leverageCost and cycle time out. Margin and data visibility in.
- Premium positioningOffer architecture and pricing power from two decades of brand and funnel work.
In formation · By invitation
A private network of founders preparing for their exit.
A curated community of $3M+ EBITDA founder-led businesses becoming capital-ready together. Working sessions, quiet introductions, and shared operating playbooks.
Purpose is built in. A share of proceeds funds founders who cannot yet afford the room. Proprietary deal flow that never reaches an auction.
The Principal
Tuba Sapanli
Two decades inside founder-led businesses as a strategic partner, diagnosing revenue multiplying angles and building the offer architecture, digital channels, and operating systems that capture them.
Now applied to preparing lower middle market companies for the capital event of the founder's life. Based in San Diego, working nationally.
- Based
- San Diego, California
- Focus
- Lower middle market, $3M+ EBITDA
For capital partners, sponsors & founder-led companies